Category Archives for "Blogging Tips"

October 20, 2016

SEMrush Review: Why All Internet Marketers Should Give This Tool A Try

SEMrush claims that you can be a digital marketing rock star using their tool, but do you really need this tool to be a digital marketing rock star? Can’t you just do it alone? I don’t think so, but I’ll let you decide for yourself. This SEMrush review will talk about how it works, who is using it, the benefits and cons of it, and why I think that all internet marketers should give this tool a serious try to experience exactly how powerful it can be.

How Does SEMrush Work?

SEMrush is not a software that you have to download. It’s an online tool that you can use in every aspect of your internet marketing plan. Many tools focus on one or two aspects of internet marketing, but SEMrush focuses on many things, such as:

– Your top competitors and their keyword strategy, ad strategy, backlinks, and progress.
– Keywords that don’t have a lot of competition and are easier to rank for.
– How two domains stack up against each other.
– How your site is doing, including errors, warnings, notices, and top issues using their site audit tool.
– SEO advice personalized to your site.
– The ability to monitor your brand and measure your efforts to get it out
– Your competitor’s top content, which gives you an inside look into what type of content works well in your niche.

Plus so much more. SEMrush is a tool (with many features and benefits) where you can get all of your internet marketing work done in one place, which is why it is so desirable to many people.

And you are able to get all of your SEMrush data gathered into one PDF report. This is great for businesses who want to keep tabs on their progress or companies who want to help their clients understand how beneficial they are to their business and exactly what their money is getting them.

Who Is Using It?

Not too long ago it was really easy to rank in the search engines without a lot of knowledge. When I first started, I quickly got to the top page of Google with many hot keywords simply by adding a ton of keywords to my content and then linking to myself from as many places as I could.

My content wasn’t bad. It wasn’t copied or low-quality, but my SEO strategy was definitely focused on getting as much as I could from doing as little as I could. Then, during one of Google’s famous updates, my site took a hit. It was pretty much dropped from Google and I quickly realized that cheap backlinks and keyword strategies weren’t going to cut it for me anymore because getting ranked and getting traffic suddenly became much harder to do. I decided that great content wasn’t enough anymore. Now I needed to have a great marketing strategy in place too.

I think that’s the story a lot of internet marketers have about how they started using tools like SEMrush. We all needed a clearer vision of what our best competitors were doing to maintain their high rankings in the search engines as well as how we were really doing with our efforts. We could no longer get by on ignorance. When it came to keyword research, backlinks, and advertising, we needed a better way.

If that resonates with you at all, then believe me, SEMrush will be something that will benefit you. It will help you understand what works in search engine marketing for your site, what you are currently doing wrong, and what is working for your competitors in terms of backlinks, keywords, and ads. SEMrush will help you build a marketing plan that will work.

In addition, many internet marketing companies are using SEMrush to separate them from other internet marketing companies. I would think that anyone who runs an internet marketing business will make this tool one of their important business expenses. It can give them the edge to help their clients succeed online and make a name for themselves as one of the top businesses to help clients get real results without having to do the work for themselves. That’s a valuable thing in this age of limited time!

The Big Benefits Of SEMrush

This SEMrush review isn’t about breaking everything down bit by bit. If you decide to use SEMrush, you will need to do some work to discover everything that the tool can offer you, because there is a lot! But, following are some of the biggest benefits of SEMrush that you need to be aware of.

Uncover Your Competitors Strategy

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October 16, 2016

Long Tail Pro Review: Do You Really Need This Tool?

They say Long Tail Pro is the best tool for long tail keyword research, but what does it really offer you, and do you really need it? I know how it feels to wonder if you should spend money on a tool that may or may not help out your online success, which is why I wanted to do a Long Tail Pro review. I want you to leave knowing if this is a product that will be a good investment and help you get more traffic, more leads, make more money, and have more success overall. So let’s get into it!

What Is Long Tail Pro?

It’s a paid software that can help you find long tail keywords – plain and simple. You can download the software on up to 3 computers with your paid purchase. And you need adobe air on any computer you want to put the software on.

One thing I don’t like is that their video they have posted on their site starts out by saying something like, “Do you ever wonder how businesses can succeed overnight?” which implies that their keyword tool can help you have raving success quickly. That’s not true, so please don’t believe that.

Don’t get me wrong, the chances of you getting indexed and ranked quickly for a long tail keyword are high, but you need to build content around a lot of keywords before you have raving success. It just can’t happen overnight.

You do need to connect your Google account to the software in order to make it work for you. It integrates with the Google Keyword Planner to give you accurate results. You also need to create an account with moz.com. Both these are needed to get certain data from the tool, so keep that in mind as you consider whether or not you want to use Long Tail Pro.

When you have Long Tail Pro downloaded, you enter in a keyword that you want to rank for and the tool will create a list of long tail keywords related to that keyword. It tells you how competitive the keywords are and how many people are searching for them, and you can move forward from there.

There is also a Long Tail University available with every annual plan. This is where you can learn all about how to use the tool and make the most out of it. This is perfect for beginners or people who really want to understand everything there is about the tool and how to use it effectively and get the most value for their money. When they say this is a $197 addition, they mean it.

Lastly, they have a blog to help you stay up to date with the software and current keyword issues or events. Not only are the blog posts helpful to your keyword success, but go ahead and read the comments in that blog. It will become very obvious that some long-term, successful bloggers and product developers are using the Long Tail Pro keyword tool for their business, and that proves just how effective it is at doing its job – and doing it well.

What Can Long Tail Pro Do For You?

I don’t want to sit and go through the how-to in this review because you’ve probably already seen that in other reviews or on the Long Tail Pro site. I want to review exactly what this tool can actually do for your online business or blog, which is what you need to know.

The whole point of this tool is to rank for keywords that don’t have a lot of competition. For instance, you may desperately want to rank for the keyword ‘weight loss’, but the chances of doing so – at least on the first page where you want to be – is pretty slim. There is a ton of competition for that keyword, and that competition has years of content, link building, and plain old authority under its belt. You can’t compete with that. The search engines will almost always favor people who came before you and have a stronger on-site and off-site SEO plan that you do.

In short, for most people, there’s no point in trying to rank for a major keyword. It’s a waste of time. It’s much better to use Long Tail Pro and find keywords that do not have the competition, such as ‘weight loss’. For example, using the tool you may find a keyword like ‘weight loss mistakes’. If you can be one of the first to rank for ‘weight loss mistakes’, then you will dominate that keyword.

The Real Benefits Of Long Tail Pro

Long Tail Pro shows you a ton of related long tail keywords, not just one, and it shows you the local searches, global searches, how competitive the keyword is, and more. With this list, you will know what keywords you want to target and why, and that is a very good thing for online businesses.

Too many people create content schedules off blind faith. They pick a keyword that people seem to be looking for, write a post on it, and then hope for the best. That’s not a good idea. There is a very slim chance of success working in this way.

People who use tools like Long Tail Pro, on the other hand, don’t just pick a keyword. They take the time to figure out why they keyword will work for them, and why other keywords will work for them, and then they can create a content schedule that has purpose and potential. The chances of finding success with purpose and potential are exponentially higher than just shooting in the dark with your keyword strategy.

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September 25, 2016

How To Start A Successful Blog: What Tools Are Necessary For Your Blog?

You want to create a successful blog that inspires and influences a ton of people, right? You may know what topic you want to blog about. You may even have a content schedule in place and already know what your first 50 blog posts are going to be about. But, do you know exactly what tools are necessary to start a successful blog? If not, keep reading.

Just like everything else, blogging requires tools to help you get your blog up and running smoothly. It requires tools to help you reach an audience, make a good impression, and then keep that audience coming back to your blog so that you can build a relationship with them that helps you not only create a successful blog but earn a huge income as well.

The 10 Big Necessary Tools That Will Push Your Blog Towards Success

Don’t get me wrong, YOU are the key to your blog’s success. Your willingness to learn, adapt, and create a valuable blog that people will flock to are all things that contribute to your blog’s success. Moreover, your ability to keep your blog fresh with new content will help you stay relevant in the search engines, and in your visitor’s eyes.

But without the right blogging tools, it’s going to take a really long time to reach the audience you want to reach and convert them into loyal followers that help your blog find the success you want for it. In fact, without the right blogging tools, you will have to put a lot more effort and time into your blog, which can make blogging more stressful than it needs to be.

What tools do you need and why? Let’s talk about 10 necessary tools.

1. Bluehost

The biggest blogging tool you need is a good hosting company. They are where you will host and create your blog. In short, they will give you your own little piece of real estate on the Internet to build your blog.

A good hosting company should help you get your blog up quickly, have a control panel that helps you access applications that you want quickly, and give you plenty of uptime (meaning your blog stays up and visible to visitors as often as possible).

I suggest finding a hosting company that allows you to create a WordPress blog. I’ve tried the other blogging platforms before, and I can say with complete certainty that WordPress is the only platform that can help you easily build a successful blog. Not only is it user-friendly, but there is a forum dedicated to helping you answer any questions that you may have throughout your blogging career in terms of WordPress. I can’t tell you how many times that forum has helped me create a better-looking blog or fix an issue that was causing my blog to be down or broken in some way.

As far as hosting companies go, Bluehost offers the speed, security, functionality, customer service, and uptime that you need. You can get unlimited domain hosting, email accounts, and file transfer. You can also upgrade later on to a more dedicated type of hosting, which means that as your blog grows, you won’t have to worry about not having enough space to accommodate the additional files you add to it and traffic you receive.

In other words, as your blog grows in success, you can stay with Bluehost for all your blogging needs. This will save you a lot of time and headache in the future.

2. Thrive Themes or StudioPress Themes

Your blog’s theme is what creates the design and layout of your blog. The theme is what determines how your header looks, how your font looks, how your colors look, and how everything else looks!

It also determines the first impression your blog’s visitors get, and as we all know, the first impression is everything. If they see a disorganized and unattractive blog, they can easily get the idea that the blog is unprofessional and unable to help them get the information they need and want.

I spent years using free themes, and I regret every minute of it. Free themes are often ugly and they don’t allow you to create the type of look for your website that you want to create. They have limited options for changing your blog’s font, colors, widgets, headers, and footers, so your blog ends up looking like everyone else’s blog that is using that same free theme.

Blending in is not how to start a successful blog. You want to stand out and create a blog that leaves a unique, positive, and lasting impression on people so that they remember your blog and come back for more. There are two themes that I recommend to help you stand out.

Thrive Themes is perfect for beginners or busy people who want a professional and elegant looking blog, but who don’t want to have to do a lot of work on their blog. It offers you a drag-and-drop method of building a website, and offers a ton of different designs that are ready to use.

Also, Thrive Themes include a ton of built-in components to help you improve your blog on different levels, including speed, social sharing, style, and capturing leads. You don’t need to get a ton of extra plugins because Thrive Themes will take care of a lot for you.

StudioPress offers premium themes that can help you build a professional looking website on WordPress and make sure that it is SEO-friendly. You will find that many popular bloggers are using StudioPress themes because they have a clean and professional look that is easily tailored to fit the blog’s unique look and needs.

The themes on StudioPress don’t include a lot of excess built-in features, which means you will have to add some plugins, but that’s the beauty of it! You can choose your own plugins based on your needs and configure your blog exactly the way you want to.

3. AWeber or Get Response

Next, you need to have blogging tools to help you stay connected to your visitors. If you are not using an email marketing service, you are prolonging the time it takes for you to have success with your blog. It’s a simple as that.

The people who sign up to receive emails from you are your key to success. They help promote your blog and they are the people who return to your blog over and over again, which helps you show search engines like Google that you are a blog worthy of their attention.

As your email subscribers start to trust you, they start to buy stuff that you recommend, which is where the financial success comes in. The more loyal subscribers you can get, the more sales you will make in the long run. In fact, just one good email out to your loyal subscribers could earn you a huge paycheck for the month.

Your subscribers also give you ideas for your blog and help you understand your audience better so that you can appeal to more people and get even more subscribers. In short, without them, success isn’t going to happen.

There are two places I recommend for email marketing. The first is AWeber and the second is Get Response.

AWeber is a user-friendly email marketing service that helps you get up and running quickly. It helps you build opt-in forms, build your list, automate your emails, understand how to use email marketing to your advantage, and send stylish emails to your list that they will enjoy looking at. They offer a free trial so you can check out their service.

Get Response offers a lot of things that AWeber offers, but is a little bit cheaper. It gives you the ability to create automatic emails that go out in a sequential order to your list. This is a great way to funnel people into a sale that you know they will like down the road. It also offers analytics to see how your emails are doing and split-testing to help you see which emails do better with your list.

Get Response offers all the features that you can find at AWeber. Unlike AWeber, though, Get Response doesn’t offer a ton of stylish email templates. Many people think Get Response’s templates are a little outdated, but depending on your niche, that may be alright.

No matter which email marketing platform you use, you will need to dedicate some time to learning how to create opt-in forms for your blog (where people sign up to your email list), and how to create campaigns, split-test, and create autoresponders. But, as I said, email marketing is one of the big tools you need for a successful blog, so the time spent is worth it.

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