October 20, 2016

SEMrush Review: Why All Internet Marketers Should Give This Tool A Try

SEMrush claims that you can be a digital marketing rock star using their tool, but do you really need this tool to be a digital marketing rock star? Can’t you just do it alone? I don’t think so, but I’ll let you decide for yourself. This SEMrush review will talk about how it works, who is using it, the benefits and cons of it, and why I think that all internet marketers should give this tool a serious try to experience exactly how powerful it can be.

How Does SEMrush Work?

SEMrush is not a software that you have to download. It’s an online tool that you can use in every aspect of your internet marketing plan. Many tools focus on one or two aspects of internet marketing, but SEMrush focuses on many things, such as:

– Your top competitors and their keyword strategy, ad strategy, backlinks, and progress.
– Keywords that don’t have a lot of competition and are easier to rank for.
– How two domains stack up against each other.
– How your site is doing, including errors, warnings, notices, and top issues using their site audit tool.
– SEO advice personalized to your site.
– The ability to monitor your brand and measure your efforts to get it out
– Your competitor’s top content, which gives you an inside look into what type of content works well in your niche.

Plus so much more. SEMrush is a tool (with many features and benefits) where you can get all of your internet marketing work done in one place, which is why it is so desirable to many people.

And you are able to get all of your SEMrush data gathered into one PDF report. This is great for businesses who want to keep tabs on their progress or companies who want to help their clients understand how beneficial they are to their business and exactly what their money is getting them.

Who Is Using It?

Not too long ago it was really easy to rank in the search engines without a lot of knowledge. When I first started, I quickly got to the top page of Google with many hot keywords simply by adding a ton of keywords to my content and then linking to myself from as many places as I could.

My content wasn’t bad. It wasn’t copied or low-quality, but my SEO strategy was definitely focused on getting as much as I could from doing as little as I could. Then, during one of Google’s famous updates, my site took a hit. It was pretty much dropped from Google and I quickly realized that cheap backlinks and keyword strategies weren’t going to cut it for me anymore because getting ranked and getting traffic suddenly became much harder to do. I decided that great content wasn’t enough anymore. Now I needed to have a great marketing strategy in place too.

I think that’s the story a lot of internet marketers have about how they started using tools like SEMrush. We all needed a clearer vision of what our best competitors were doing to maintain their high rankings in the search engines as well as how we were really doing with our efforts. We could no longer get by on ignorance. When it came to keyword research, backlinks, and advertising, we needed a better way.

If that resonates with you at all, then believe me, SEMrush will be something that will benefit you. It will help you understand what works in search engine marketing for your site, what you are currently doing wrong, and what is working for your competitors in terms of backlinks, keywords, and ads. SEMrush will help you build a marketing plan that will work.

In addition, many internet marketing companies are using SEMrush to separate them from other internet marketing companies. I would think that anyone who runs an internet marketing business will make this tool one of their important business expenses. It can give them the edge to help their clients succeed online and make a name for themselves as one of the top businesses to help clients get real results without having to do the work for themselves. That’s a valuable thing in this age of limited time!

The Big Benefits Of SEMrush

This SEMrush review isn’t about breaking everything down bit by bit. If you decide to use SEMrush, you will need to do some work to discover everything that the tool can offer you, because there is a lot! But, following are some of the biggest benefits of SEMrush that you need to be aware of.

Uncover Your Competitors Strategy

Ever wonder how your competitors are building links and finding success? Finding backlinks is probably the most talked about things that SEMrush can do in all the reviews out there, and for a good reason!

With SEMrush you can find out the backlinks that your competitors are getting – and whether they are dofollow or nofollow – and you can find out what form of links they are, such as image, text, or frame. In short, you can find out everything about the people linking to your competitors and then create a spreadsheet to help you build your own plan of action based on what has worked for them.

That is important. The only way you can truly beat your competitors is to know what they are doing and do better than them. Nothing else will work. If they are doing more of the right things than you, then they will have more success than you.

Spying on your competitors allows you to discover their backlinks and strategies that you can use for yourself. This is because companies that are linking to your competitors will likely link to you too if you are creating equal or better content. So, you don’t have to waste your time trying to build relationships with the wrong people. You can go straight to the people who are already linking to your niche and build relationships with them to surpass your competition.

Getting Detailed Reports

Tracking your efforts is important to success. You can’t know how to improve if you can’t clearly see whether or not your efforts are working for you.

SEMrush offers you the ability to create reports so that you can see how you are doing and where you need to go. While this is great for individual internet marketers who are doing their own work, it is also great for businesses focused on internet marketing.

If someone has hired you to do their digital marketing, then SEMrush is of extra value to you. Not only does it allow you to uncover their competitor’s strategies, as well as keywords that will help further their success, but it will also allow you to build reports to clearly show them the results of YOUR efforts.

You can add your company’s logo to the report, to make it seem like your company produced it, and show them everything they want to know, such as how many backlinks they have acquired, how much organic search they have received, and much more.

The report creator is a drag and drop tool that allows you to quickly create a report, email it to your client, and get back to working on their marketing strategy. You can even schedule the report you created to be created weekly, so you don’t have to recreate the report each week.

Profitable Keyword Research

Finding the right keywords is important. Find the right long tail keywords is even more important.

There are tools out there that are only dedicated to long tail keywords. Why? Because long tail keywords are your ticket to moving up in the search engines quickly and targeting a specific niche that will not only like your content but sign up to your email campaigns and buy from you. In short, the right long tail keywords will help you grow your success exponentially.

As of this SEMrush review, you can find a few tools out there that only provide you with keyword data, including long tail keywords. But, SEMrush offers you all of the other benefits PLUS keyword research into profitable keywords and long tail keywords. And you can search for keywords in 28 different regional databases, including the United States, Canada, United Kingdom, France, Spain, Hong Kong, and more. This will allow you to reach out to the widest audience possible because, as we know, the internet allows you to reach as many people as you want to work towards reaching.

Moreover, you can see how much success your competition has with their keywords, including how much traffic their keywords are getting them and who their current competition is for organic search. And you can discover their most popular landing pages for certain keywords which can help you understand their on-site SEO and how to build a better content strategy to pass them with whatever keywords you are trying to rank for.

Understand And Improve Your Rankings

Besides knowing how much traffic you get on a daily basis, do you understand how you are doing in the search engines right now and why? Probably not. The only way to really understand how you are doing is with daily updates on your keyword rankings and details on your backlinks and the weight they have. Without that information, you really don’t know what results your work is getting for you and what you are completely wasting your time on.

When I first started online, I was working hard to rank for keywords that I thought were important. I’m embarrassed to say that I just assumed I was moving up in the search engines or that I would move up eventually with enough work. When I started using the tool, I quickly discovered how useless my efforts were and where I needed to put my efforts in order to get my sites ranked higher consistently.

If you don’t understand how you are doing and what you need to do to improve, then you are wasting your time. Believe me. You could find success years down the road, but it’s much easier to have a tool that makes things clear and helps you focus on keywords and strategies that actually work. It’s like walking down the right path instead of wasting your time taking unnecessary turns and, sometimes, even walking backward.

Who Might Not Benefit From SEMrush?

I really do believe that there are some internet marketers who will find no value from SEMrush. I wouldn’t even recommend trying the tool if one of the following sounds like you.

1. People Who Hate Learning

This is an intense tool which requires some time to learn. As of this SEMrush review, they offer webinars on how to use everything provided, and if you don’t get involved with one of those webinars, you are only hurting yourself in the long run.

You can also get a live demo done with one of the SEMrush coaches, which is something most people aren’t totally comfortable with. But it’s a much better idea than trying to go through their FAQ section and learn for yourself.

In short, SEMrush requires some of your time to learn and if you are not willing to take that time, then you will never make the most of the tools provided to you.

2. People Expecting Magic To Happen

For the lazy marketers of the world, this tool is not going to be a lifesaver. If you don’t like to do the work that helps you rank by building backlinks and creating content based on ideal keywords, then SEMrush will do nothing for you besides give you insight into what you are doing wrong and what you could do better. It won’t help you improve your rankings if you won’t help yourself.

3. People Who Hate Paying For Things

There are three different plans and prices, which offer you different benefits. For most internet marketers who are not making a lot of money yet, even the lowest plan is too expensive. And because the prices are in USD, as of this SEMrush review, people living in places like Canada are going to have to pay even more thanks to the conversion.

The cost is justified, considering how it can help you improve your rankings and success, but you really need to make it an essential business expense and use it to its full ability in order to justify it to yourself.

The Bottom Line

We all know that SEO matters to our success online. SEMrush has a created a tool that helps you find that success. But, even if you aren’t ready to use the tool, I highly recommend checking out their blog for information on SEO and how to make it work for you because it is THAT important and they know what they are talking about.

If you think you need SEMrush, you can try it out on a month-by-month basis and get a feel for it. Many tools like this force you to pay for a full year, so this is a big benefit. If you decide to cancel, you can do that any month you want to. Moreover, if you decide you don’t like the tool before a week after ordering, you can take advantage of their 7-day money back guarantee that they have in place as of this review. You just have to call or email them and required a cancellation to get your refund.

I’m assuming you understand from this SEMrush review that it really is an important tool to help you get the insight you need to improve your site’s ranking and overall success. You need to be willing to put in the work though or it won’t do anything for you. If you are serious about internet marketing, SEMrush is your one-stop tool to help you make the most of your efforts, build a marketing plan, and track your efforts closely.

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