If you are blogging to create a successful business, then traffic and sales are important to you, and you are probably looking for some blogging tips to help you increase them. Traffic helps you convert people into subscribers who will buy from you repeatedly and recommend you to people they know for even more traffic and sales. If you don’t have a lot of traffic to your blog now, then that’s a problem that needs to be worked on. Without traffic, you might as well just be writing in an online diary for yourself to read later on because your blogging efforts are reaching mostly you and no one else.
You can advertise to increase your traffic and sales. Advertising on social media, on Google, and on other people’s blogs is a great way to get in front of an audience and increase your traffic and sales dramatically. In fact, if you have the money to do so, it can boost your traffic quickly with the right strategy.
However, if you don’t have the money to advertise or don’t want to pay the money to advertise, then you have to use time and energy to increase your blog’s traffic and ultimately your sales. That’s the free way to do it! And, it can be very effective done correctly! Following are some of the ultimate blogging tips to increase your traffic and sales for free.
1. Make ALL Of Your Content Count
This is one of the blogging tips that requires some serious extra time and effort, but will be well worth the commitment. Sometimes we get busy writing post after post after post, and we only focus on the most recent posts when it comes to promoting and taking care of them. This is because the older posts are good, and they will take care of themselves. Right? They will find their way into the search engines and be found by the right people at the right time. Right? The answer is probably not. Your old posts, even the popular ones, can get dusty, unseen, and be underutilized on your blog.
If you put the work into writing a well thought out and structured blog post, then you should want your posts, no matter how old they are, to do well. The better your older posts do, the more traffic and sales you will be rewarded with. This means you must take a look at your old content and see how it’s doing in terms of shares, SEO, comments, and views. If it doesn’t look good, you can either lay that post to rest or revive it. (I suggest you do that latter for more traffic to your blog!)
How To Revive Old Content
Starting today, create time in your blogging plan to bring old content back to life. Start from the oldest post and work your way towards the newest so that you don’t leave any of your posts behind.
Take A Look At Your Keywords
First, look at the keyword for your post. Many of us try to use crazy hard keywords, or no keywords at all, at the beginning of our blogging career. So if your keywords are lacking, too hard, or just plain ridiculous, then you need to optimize your post for keywords that will do a better job.
Note: You may want to invest in a tool like SEMrush to help you revamp your blog’s keywords. You can read my review on it to decide if it’s for you.
Once you figure out a better keyword for your old post, then revamp your content to match that keyword’s tone. Use long tailed keywords and similar keywords to help you really drive home exactly what your older blog post is about. The clearer the topic is through your keywords, the more likely it will start to be found through the search engines and on social media.
Add More Content
If an older post is too short, then you should add some more relevant content to it. This is one of those blogging tips that can impact your traffic in a big way. According to many different blogging experts, longer posts do better both in the search engines and with readers. In fact, longer posts get more shares on social media, more comments, and more conversions on their call to actions.
The chances are good you have some new viewpoints or things to say about your old content. So, draw from your experience and find new angles and information to add more value in the posts.
Make Your Content Easier To Read
Another thing that we tend to do when just starting out is to write content posts with nothing to break up the content. Even the most interested reader might have a hard time going through your content without pictures, videos or graphs to back up what you are saying.
If you want someone to read to the end of your post, you need to make sure that you include things that keep their attention and make them think and help them understand the content they are reading. Therefore, add things like pictures, videos, graphs, polls, quotes, interesting facts, or embedded social media posts to help you keep your reader’s attention and increase their desire to share the interesting blog post they just read.
Change Your Title And Post Description
Your title and post description help people understand what your content is about in the search engines and on social media. If you have older posts with irrelevant titles and boring descriptions, then you could be ranked first in Google and still not get any clicks. But if you have irrelevant titles and descriptions, then you are probably not getting ranked at all in search engines.
To make your titles and descriptions more click-worthy, think about what you would click on in the search engines or a social media share, and then come up with title ideas and description ideas that align with that.
Following are a few ideas:
– Make titles more interesting using power words that spark emotion or interest.
– Use the title and description keywords in a way that makes it clear exactly what the post is about.
– Add numbers to the post title to increase interest.
– Make sure you are not misleading readers with your title or description to keep trust and improve conversions.
Share Your Old Content More
This is often overlooked by bloggers, but it is one of the blogging tips that can help your older articles get the attention that they deserve. If you use a plugin, such as Evergreen Post Tweeter, you can have your old posts shared on Twitter easily. This plugin takes your old posts and tweets them out according to certain filters you set up.
You can also share your older content yourself on your popular social media accounts for more attention. The more popular you are on the social media channel, the more this is going to benefit you in terms of shares, traffic, comments, and conversions.
Create More Inbound Links To Old Posts
As you write new posts, link to your older posts when relevant. For instance, if you are writing about ‘blog posts’ and you include some information about ‘finding the best keywords,’ which you also happen to have a post about, then add a link to that post to help people realize that you already have content about that subject that they can check out.
You should also be using a related posts plugin to help you share related posts, despite their age, with readers. If someone is interested in your post, then there is a good chance they will want to read more from a similar post. For instance, if you are writing about ‘recipes with potatoes,’ then a post from years ago on ‘what potatoes to use in soups’ will likely be something they want to read. Get my drift?
Create Roundup Posts For Your Content
Lastly, when it comes to revamping old posts and getting more traffic and sales because of it, you can create epic roundup posts that feature specific topics of interest.
For instance, if you have a food blog, you can create a post about your top 10 corn recipes, and then write a unique paragraph about each recipe and include a link to the old post. Anyone looking for corn recipes will appreciate easy access to some older recipes. Just make sure you write unique descriptions for each of the blog posts you are referring to so that your new roundup post is unique and ready for the search engines to index.
2. Get Links To Your Site
Recently Ana Hoffman, of Traffic Generation Cafe, pointed out that Andrey Lipattsev, a Search Quality Strategist at Google said that links pointing to your site is one of the top ranking factors for content. In other words, the more quality links you have pointing back to your site, the better.
This doesn’t mean you should go out and buy into the ‘services’ that promise to build you so many backlinks. We’ve known for a long time that this type of link building doesn’t pan out for your site, and you will put yourself at risk for having your site receive a penalty in the search engines, which will lower your traffic and sales.
Instead, you need to build quality backlinks, which means more work but more payoff. How can you do that?
Note: If you are not sure if you have any backlinks to your site, you can use a quick tool like http://smallseotools.com/backlink-checker/ to find out.
Put Great Content On Your Site
I’ve had some of my blogs linked to top blogs out there that reference an article I’ve written and then provide a link back to my article through that reference. This is the easiest way to get links to your site.
If your information is valuable, unique, and informational, then people will give you credit when they use information from a specific post or, sometimes, when talking about you in a post.
You will also find that with great content, people in forums will refer to your posts, which can really increase your traffic if the forum is closely related to your niche and has a lot of people who want to read more from you.
Give Testimonials That Provide A Link Back To Your Site
If you can, give testimonials to products you buy. This is one of the blogging tips I saw on backlinko.com, and I realized just how powerful it can be. More and more products and services are being bought online, and if you want to get in front of the people who are willing to buy stuff online, the having your testimonial with a link back to your site can help you do that!
More companies are using real testimonials because consumers are no longer buying into the fake ones. Of course, this means that you will have to buy the product or service in order to give the testimonial, but the payback could be huge for your site.
Don’t Just Focus On Dofollow Links
Not long ago, all links were dofollow links, which means that they affected your rank in search engines like Google. Now, many links are nofollow and people are skipping them and looking for dofollow links only. In fact, too many people are concerned about getting dofollow links over nofollow links, which don’t affect your position in search engines like Google. But, I and many other bloggers have found a ton of benefit in nofollow links.
Nofollow links are powerful for traffic. If you get your link in front of a bunch of people, it doesn’t matter if it is dofollow or nofollow because people will click on it. The more they click, the more traffic you get, and the more likely it is they will take an action, such as share your content or sign up to your subscriber list. That will benefit your SEO, traffic, and sales in the long run. Therefore, don’t just focus on dofollow links as you work on building links to your site.
I recommend you find a balance between the two. If you only focus on dofollow links, then it will look unnatural to search engines because a blogger of value should be interacting with people through comments and social media, not just building links to their site.
3. Use Guest Posting
When it comes to free traffic that can lead to sales, this is one of the blogging tips that has always been talked about. That’s because one way of building links to your site that will always work is doing guest posts on related blogs. This can be hard work, but well worth it.
I highly suggest getting a list of bloggers in your niche and then interact with their posts for a while before you submit a guest post (if they accept guest posts). Why? Because if you take the time to get to know their blog, you can come up with a guest post that fits it perfectly and increases your chance of getting a quality link back to your site. Moreover, if they know your name from your interaction with their comments or social media, then they will be more likely to work with you on getting a guest post on their site.
You may also want to open up YOUR blog for guest posting. When people write a post for your site, they will do a lot of work to promote it, which will help you earn new visitors from their efforts. This is an easy way to increase the traffic and sales to your blog; however, put a few guidelines in place to make sure your blog doesn’t get penalized for having inappropriate content or links on your site. You can simply put up requirements for guest posts, such as:
– Guest post must be over 700 words.
– Guest post must be relevant to my blog.
– Please include pictures or videos as you see fit.
– Please check grammar and spelling.
– Only appropriate links out that support the information in the post will be accepted.
– Please include a bio with a link to your site and/or social media profile.
– Your post may be refused at my discretion.
Putting in some rules for guest posts on your blog will ensure that only reputable people who are willing to put in some work and not abuse the guest post will contribute. Those are the kind of people you want promoting their post and, in turn, your blog.
A Variation Of Guest Posting You Might Want To Try
This is one of the unique blogging tips that is just starting to become more popular, and with good reason. Instead of waiting for people to contribute to your site, why not get out there and create a post with the help of other people through an interview?
If you can interview some of the top bloggers or people of interest in your niche, then it will benefit you in a few ways. They will promote your post when you publish it with their interview, and you will benefit from their readers and followers. Also, you will have created a unique and interesting post on a specific topic that the search engines will love because they know that people love to read posts where top bloggers or people of interest are all sharing their opinion.
You can create an interview list and reach out to people through email. Or, you can ask people to contribute to your interview through social media. Or, you can try a platform like MyBlogU, where it’s easy to create interviews and get contributions.
It’s important to note that some people on myblogu.com are not there to create epic content, but, rather, spam you with their low-quality content and links. However, other people are willing to give you some amazing answers for your interview in exchange for a link back to their site. Make sure you only publish the answers that add value to your blog.
And, if you don’t mind getting your face in front of people, you can do an interview on Google Hangouts, record it, post it on YouTube, and embed the YouTube video on your blog. As a bonus, by getting yourself into the YouTube world, you can help a whole new stampede of people find you and your blog, depending on how interesting your interviews are and how much demand there is for them.
4. Pick A Social Media Platform And Make It A Priority
This is one of those ultimate blogging tips that takes you off your blog for a really good reason. Most of your potential readers, customers, or clients are on social media – somewhere. It is your job to find them!
If you want increased traffic and more sales, then you have to make social media a part of your business plan. Social media is not something you can use for your blogs anymore; it is something you MUST use. Think of it this way – according to statistics, 93% of adult Internet users are on Facebook. And, we all know how long we can get stuck on Facebook going through shares, likes, and random posts, so they are on there for quite a while each day.
Because so many people are spending their time on social media, you have the potential to reach thousands of new people every day with the right social media strategy. For instance, if you have a food blog, then one picture of a delicious macaroni and cheese dish could go viral between food lovers and people looking for a recipe for dinner tonight.
You will find that people will link to your social media posts, embed your posts, and talk about your posts with their friends and followers. They will retweet, like, share, and mention. And, you can put your URL in your profile and get a backlink to your site for some great exposure in the search engines. I’ve typed in certain keywords and found that Facebook and Twitter often pop up first for people who have those keywords in their name. And, all of this will add up to more visitors and sales for your blog.
4 Steps To Make Social Media Work For You
Step 1: Pick one platform that seems to work the best for you or your niche. If you haven’t tested out your blog on various social media platforms, you may want to do that. However, you can also find out what popular people in your niche are focused on to determine which platform would work best for you.
Step 2: Once you pick your platform, learn everything you can about it. Take a weekend or a week to read up on that social media platform, how to use it, and some hacks that will make it easier. Then, implement a plan from what you learn and set some goals for your social media to keep you motivated and taking action.
Step 3: If you have two platforms that would work well for your blog, then only start with one. Once you get it going, figure out how to automate most of it or outsource it so that you can move on to the next social media platform without compromising your blogging time.
Step 4: Put social media sharing buttons your posts. Make sure you give readers the ability to share your post on as many social media platforms as you want. Just because you are not actively working on a particular platform, doesn’t mean that you won’t benefit from a share on it!
5. Become More Consistent With Your Blogging
It’s easy to miss a post – or two, or three, or four. But, when you do that, and your blogging schedule is extremely varied, then you are hurting your traffic and your sales for a few reasons.
First, readers want to know that they are dealing with someone who is active on their blog. Someone who last wrote a post a month ago must have much better things to do than blog, in a reader’s mind, so why should they bother paying attention to that blog?
Moreover, if you don’t blog on a consistent schedule, any interested visitors that you have on a regular basis will lose interest, and it will be hard to earn back their interest. Someone who posts 3 blog posts a week is obviously much more committed to their blog and, to the reader, there will be much more content and value in the blog and the blogger.
Second, consistent content gives search engines fresh content, which they love. Every time you post a new post on your blog, it encourages search engines to review your site, which shows them that your site is active and valuable and ready for the traffic it can send you.
Search engines want new and relevant content to show their users (that’s what they are around for!), and if your content is valuable and relevant to the search someone is doing, then you have a good chance of being shown and getting clicks to your blog.
Moreover, the more you blog, the more you will get ranked for certain keywords. This is especially true if you have built a good keyword strategy for your blog using SEMrush or another tool and work on each blog post in a way that helps boost older posts on your site.
Remember, worldwide, billions of people are searching on Google every month. You want to get in front of as many relevant searches as possible.
6. Focus On Lead Nurturing
You should have a call to action on your site that helps you collect your reader’s emails. You may wonder how this can produce more traffic and sales. The answer is that when you build loyal followers, you build an army of free affiliates ready to spread the word about you and your products or services every chance they get. That’s what makes this one of the ultimate blogging tips for more traffic and sales for free.
I can’t count how many times I’ve recommended something or someone to somebody I know. If I were making money for all of those recommendations, well, I’d be the richest person in the world!
When people trust you, they want other people to know about you, so they share whenever they get the opportunity. That’s where lead nurturing comes in. You send them emails, create polls, discuss their concerns with them, give them answers to their problems, and create a relationship with them that makes them think of you the next time someone asks where they should go for answers, advice, a product, or whatever it is you have to offer.
The best way to start to focus on lead nurturing is to create something for free and give it away to people who sign up to email marketing campaign. This starts the relationship off on the right foot. You give them something valuable (a free eBook, for instance) and they give you something valuable (their email address).
After that, you need to give more value right out of the gate. Within a week, they should have something else from you that offers them value based on what they signed up for. No strings attached. No trying to sell to them. Just another bonus for signing up with you, such as another free eBook, some information that can’t find on your blog, or even a questionnaire to help them connect with you and let you in on what they really want to know.
That said, you can’t give everything away for free. You should use your list to market products and services that you think they would be interested in. But, your goal should be nurturing your list, not constantly selling it to you.
There are many different opinions on how many emails you should send with value versus selling. I think that the sweet spot differs for everyone, depending on them, their niche, how often they blog, and how much their list wants to hear from them. However, it is definite that nurturing your leads with valuable content more often than not will help you bring in more traffic and more sales.
Also, make sure you interact with people who comment on your blog posts. They may not have signed up to your subscriber list yet, but they are just as valuable. Interacting with them means that they will come back to your site and read more of what you have to say, and they may sign up the next time they visit your blog.
Make sure you have a comment reply notification plugin on your blog. This will inform someone directly in their email when you reply to their comment, which will get them back on your site. Without the notification, they may forget about their comment on your blog and never come back.
7. Promote Other People
This may seem like one of the weirdest blogging tips for getting more traffic and sales to your blog, but the fact is that in order to get you have to give, and promoting other people is the perfect way to give and get more love online.
For instance, linking out to other blogs can get you noticed by the bloggers behind those blogs. They should receive a notice that you have created a link to their blog, and if they check out the post where you linked to them, and like the post, then they will be willing to share your post with their followers on social media or, possibly, in their email. After all, they are promoting themselves by doing so! They are helping your post get stronger which gives more weight to the backlink you have created.
It’s important to link out to people that are relevant to your post. Don’t randomly insert links to blogs in your post if they don’t offer more value for your readers. Doing that just to get noticed by bloggers will backfire as it will look shady. Other bloggers don’t want to associate with shady bloggers after all the Google penalties that have been going around from doing so. They will be quick to mark your backlink as spam, which will hurt your SEO and hurt your relationship with the blogger in question.
8. Create Content People Want To Read
I wish this was one of the blogging tips I had read when I first started. It has increased my traffic exponentially, and most of my viral posts have come about from using this tactic.
You can come up with post ideas for your blog from keyword searches, but if you really want to get to the heart of what potential readers would want to read, then there are a few different ways to do it.
Ask People What They Want To Read About
Polls and questionnaires allow people to tell you what they think without exposing their identity in any way. They will willingly talk about their deepest concerns and problems, and you can come up with a ton of post ideas that will interest them when you have that kind of information. You will be amazed at how much interest your posts get when you focus on writing around the real concerns that people are having.
Find Out What People Are Talking About The Most
You can also go to Yahoo Answers or forums in your niche and get a feel for what people talk about most, as well as what problems are the most abundant in your niche. In fact, making the time to interact on a forum regarding your niche can really help you stand out to your target audience and get a lot of information about what they are looking for. You may even end up understanding what they are looking for better than they do, which will give you a lot of opportunities to create content that answers questions they currently have and questions they didn’t even know they had.
Topics that get a lot of interaction on those sites can get you a lot of interaction on your blog when you write about it. You can even go back to Yahoo Answers or a forum and mention your post about the specific topic at hand. This can help you get a ton of traffic from the forum that wants to read what you have to say.
Just remember that if you are constantly putting your links on forums, you will get banned from those forums. Once in a while is OK, but you need to be an active part of the forum and not just post when you want to get a link out there.
9. Stand Out From The Crowd
You have to give people a reason to come to your blog. If you are just like everyone else, then you will not stand out from the crowd, and that will hurt you.
First, people are drawn to blogs that have real people behind them, and when you are unique, you can show potential visitors that there is someone special behind the blog that just may be interesting.
Also, people talk more about unique people than they do boring people. They find them more interesting, so they have a lot more to say about them.
When it comes to blogging tips, the long-standing rule has been that you want people to talk about you, good or bad, because it will draw in traffic to your site. Personally, I think you want people to talk about you in a good way if you want to go beyond traffic and get sales, so make sure that you are not just unique, but stay charming, kind, ethical, and compassionate too.
That said, don’t be afraid to offend some people because you will. It doesn’t matter how hard you try to please everyone, you never will. But, by being the real you, your posts will feel more authentic, your blog will feel more authentic, and people will be drawn to that.
In short, be yourself. Talk like you would talk to your friends or clients. Don’t bend your beliefs just for the sake of a good post. Instead, show your readers who you truly are. Be as weird, funny, or serious as you want to be. Just be you. There can never be another blogger out there exactly like you if you are authentic.
10. Repurpose Your Content
Lastly, one of the best blogging tips for getting more visitors with the content you do have it to repurpose it. This means taking what you have already written and finding a way to make it unique and original in another format.
– Create videos out of your articles.
– Create a SlideShare from one of your articles.
– Talk about one of your articles in a podcast.
– Make a pillar blog post into an online course or webinar by expanding on it a little.
– Put your articles on a certain topic into an eBook that you sell or give away for free and include a link to your blog.
– Put your blog post into an infographic and post it on Pinterest.
– Tweet statistics and quotes from your posts that will grab people’s attention and earn you more followers.
Those are ways that I can come up with from the top of my head, but I’m sure that you will come across other ways you want to repurpose your content as you think about this blogging tip. Use what works for you and drop what doesn’t because what doesn’t work will soak up your energy, patience, and time.
Remember, if you put a lot of work into it, your blog posts deserve more attention than an initial publish and some promoting. By giving it the attention it needs, you will increase your traffic and your sales, and you will do it all for free!
Related Posts or You May Also Like: